JEWELRY CARE

WEAR
Follow the “Last On, First Off” rule: Apply lotions, makeup, and perfume before putting on jewelry.

Water-friendly does not mean maintenance-free. Pearls, natural stones, glued settings, plated jewelry and other delicate materials may require special care. Always follow product-specific care instructions.

STORE
Store in a cool, dry place away from direct sunlight and heat. Store pieces separately to prevent tangling and scratching. Keep sterling silver in an airtight container to help reduce oxidation. Use anti-tarnish strips to help reduce oxidation or silica gel packets to help control moisture.
Quick Daily Maintenance - Gently wipe clean with a soft, lint-free cloth after each wear.

CLEAN
As we wear skin oils, sweat, makeup, perfume, sunscreen, dirt, etc., they build up! This can cause our Cutesie Jewelry to dull or tarnish over time. It is important to routinely check & clean as needed.

When appropriate, clean with mild soap and lukewarm water. Gently scrub with a soft-bristled brush, then rinse and dry thoroughly. Avoid harsh chemicals, abrasive cleaners and stiff brushes. Do not use treated polishing cloths on plated jewelry. Use only a polishing cloth specifically intended for sterling silver.

Ok to soak up to 5 mins (soaking not recommended w/ stones set using adhesives or w/ natural porous stones such as pearls, opals, turquoise, and others)

Stick to mild soaps and avoid harsh chemicals like bleach, ammonia, or vinegar, which can pit the metal or dull the finish. To keep your jewelry intact, skip the ultrasonic cleaners for any pieces with glued-in stones or plated finishes, as the vibrations can cause damage. NEVER use dips or abrasive cleaners on gemstones.

PROTECT
Avoid contact with perfumes, lotions, cleaning products, chlorine, and other harsh chemicals. Avoid prolonged exposure to water. Remove jewelry before swimming, showering, sleeping or participating in activities that cause excessive sweating.

TYPES OF GOLD JEWELRY

PLATED

  • Base Metal typically stainless steel, copper or brass
  • Gold Plated 0.5-2.5 microns
  • Typically Hypoallergenic
  • Most cost-effective
  • Shortest Lifespan, est. 6mo-3yrs, depending on care
  • PVD Coating is best

GOLD VERMEIL (pronounced "VER-MAY")

  • Base Metal .925 Sterling Silver
  • Gold plated w/ thicker Plating, minimum of 2.5 microns
  • Hypoallergenic
  • Mid Lifespan, can last years depending on care


GOLD FILLED

  • Base Metal Varies = copper, brass, sterling silver or stainless steel
  • Meets minimum of SOLID layer of gold at least 1/20th or 5% of total weight
  • Mechanically bonded making it more resilient than plating
  • Hypoallergenic
  • Moderate Cost
  • Good for everyday wear
  • Long-lasting & very durable, can last 10+ years w/ proper care

SOLID GOLD

  • Solid all the way through! The real deal!
  • Entirely from a gold alloy
  • Hypoallergenic
  • Highest Cost
  • Good for investment pieces & Everyday wear
  • Lasts Generations


WHAT HAPPENS WHEN GOLD WEARS OFF?

  • Base metal could become exposed and may oxidize over time


🗓️ LIFESPAN IS AN ESTIMATE! The thicker the plating, the longer it will last with proper care + wear. The more you wear with exposure to moisture + chemicals, the shorter the life.

TYPES OF STAINLESS STEEL

METAL USED FOR BASE - can be plated / coated finish

201 STAINLESS STEEL

  • Made of chromium + nickel + manganese w/ less nickel & more manganese
  • Strong resistance to rust/staining/tarnish - harder than 304 stainless
  • Hypoallergenic; if sensitive to nickel, a reaction could occur, but it is uncommon
  • Harsh wear & prolonged exposure to water, chemicals & heavy sweat can lead to minor pitting, rinse & dry after exposure to help prevent
  • Midgrade life w/ resilience for everyday wear, can months - years
  • $ lowest cost


304 STAINLESS STEEL

  • Made of chromium + nickel w/ iron trace elements
  • Stronger resistance to rust/staining/tarnish
  • Hypoallergenic; if sensitive to nickel, a reaction could occur, but it is uncommon
  • Harsh wear & prolonged exposure to water, chemicals & heavy sweat can lead to minor pitting, rinse & dry after exposure to help prevent
  • Long life w/ resilience for everyday wear, can last years
  • $$ mid cost

316L STAINLESS STEEL

  • Stainless w/ added molybdenum giving it a HIGHTEST resistance to corrosion from sweat, chemicals, saltwater & chlorides
  • May also be called “Titanium Steel”
  • Hypoallergenic - safest for severe allergies
  • Considered “marine” or “surgical” grade
  • Longest life - most ideal for continuous wear, can last lifetime
  • $$$ highest cost

TYPES OF PLATING

  • Electroplating = Traditional method adding a thin layer of precious metal through an electrochemical process, bonding to the base metal. Most cost-effective, but shortest life

  • Physical Vapor Deposition (PVD) Coating = Bonding metal at a molecular level, creating high durability that can last years

  • ION Plating (IP) = version of PVD, adding a little more durability through its additional ionization step

S925 STERLING SILVER

  • Durable metal alloy of 92.5% pure silver + 7.5% other metals, usually copper or zinc
  • Hypoallergenic; if sensitive to copper, a reaction could occur, but it is uncommon
  • Great balance of quality + affordability
  • Look for the “925” stamp on jewelry to identify quality
  • Long-lasting, durable can last a lifetime w/ proper care


Can sterling discolor or tarnish? YES! the alloy reacts to skin oils, moisture, or chemicals, causing a darkened tarnish on the metal, BUT DO NOT WORRY, this is totally normal & easy to clean!

How do I clean sterling silver? Treated polishing cloths are recommended for routine, quick & easy cleaning. Need a deeper clean? Use a mild soap + warm water. Ok to soak for about 5 mins. Gently scrub with a soft-bristled brush. Rinse & Pat dry with a soft, lint-free cloth. Avoid cleaning with harsh chemicals or abrasive cleaners.

Can it be worn in water? Yes, it is safe in water. Best practice to avoid prolonged exposure to water & dry thoroughly after wet. Avoid swimming because chlorine & saltwater can speed up tarnish or cause damage.

How do I store Sterling Silver? Store in a cool, dry place, avoiding humidity. Store in an air-tight container. You can also add anti-tarnish strips or silica. Recommended to store separately to prevent tangling or scratching.

WHAT ABOUT THE STONES?

  • What is Rhinestones? man-made diamond simulants to achieve high-end sparkle at a more affordable price point. Modern versions are made from glass, crystal, or polymers.

  • What is a Cubic Zirconia (CZ) stone? man-made crystalline used as an affordable substitute for diamonds in jewelry. Manufactured to be optically flawless & colorless, equivalent to “D” color grade on the diamond scale. It scores 8-8.5 on the Mohs hardness scale, making it more durable than a gemstone but less scratch-resistant than a natural stone. They do have a quality scale from A to AAAAA (5A), 5A will be the most colorless + flawless.

  • What is Moissanite? Gemstones crafted from silicon carbide, moissanite is a brilliant, durable alternative to diamonds. While naturally occurring and rare, almost all moissanite today is lab-grown, making it super ethical and eco-friendly. With a Mohs hardness of 9.25–9.5, it’s incredibly close to a diamond’s 10. Because of its double refraction, it has a higher refractive index than a diamond, creating a vibrant' disco-ball' effect of rainbow flashes. Plus, moissanite is so high-quality that it typically passes a standard diamond tester!

  • What is natural or organic stones? Natural stones can include Quartz, Turquoise, Lapis Lazuli, Agate, Jade, Tiger's Eye, Garnet, Topaz, Opal Moonstone, Onyx, and Labradorite. Organic stones can include Freshwater Pearls, Amber, Coral

  • What is the difference between natural and lab-grown? Just the origin! One is formed by geological processes over millions of years -vs- created by humans in a controlled environment (lab). Lab-grown stones are NOT FAKE; they are physically, chemically, and optically identical. Lab-grown are typically flawless with high clarity and lower cost. Natural are more rare and can hold or appreciate in value over time.

    With opals, lab-grown are more durable with added polymers to replace water, making them less sensitive to moisture and cracking.

RANDOM FACTS

  • What is Tarnish? A chemical reaction naturally occurring when certain metals interact with substances from the environment, such as moisture, sulfur, and oxygen. This can cause jewelry to become discolored, dull or the plating to wear down. It typically takes prolonged exposure before you start to notice. Harsh chemicals can cause surface marks or pitting. The key to preventing tarnish is avoiding moisture & chemicals. For the longest life, follow our storage + care instructions.

HOW TO WE MEASURE SIZING?

Each piece is hand-measured with specialized sizing tools for accuracy of inner circumference —not just the length laid flat against a ruler. We round to the nearest 0.25 inch to ensure you get precise, reliable dimensions. We understand that different links and designs fit differently, so our measurements reflect real-world fit.

DISCLAIMER
All sales are final. Please note that we cannot be held responsible for skin sensitivities or reactions. Our jewelry contains small parts and is not suitable for children. We are not liable for jewelry that becomes lost or damaged due to improper handling or care.